Nine guiding principles that new marketers should follow right away


Getting started in any position can be intimidating, but it’s even more so for those new to marketing. In an industry that is rapidly evolving and constantly changing, it is essential to keep up with the latest trends and understand the proven fundamentals of the trade.

With extensive experience marketing their own business, the members of Council for Young Entrepreneurs have their own thoughts on how to be successful in marketing. Here they all share one rule or guiding principle that they believe all new marketers should follow right away and how it will affect their success in their role.


1. Know your users

The guiding principle I think all new marketers should follow is to know your users. This is essential as it helps them build relevant marketing campaigns. There are several ways to get to know users. You can conduct surveys, focus groups, or interviews. You can also analyze your website traffic and social channels. Once you have a good understanding of your users, you can start creating marketing campaigns. – Jay Dalal, Machnet

2. Take a data-driven attitude

New marketers need to take a data-driven stance. It enables informed decision making, optimization and effective targeting. You can improve results, track progress, and provide superior customer service by leveraging data and analytics. It is essential to the success of any marketing campaign. – John Rampton, Calendar

3. Stay curious

A crucial rule that new marketers should follow from the start is to stay curious. Why? Because curiosity is the catalyst for growth and success in your role. Maintaining a curious mindset unlocks a world of opportunity. Curiosity fuels innovation, enabling you to think creatively and come up with fresh ideas that captivate your audience. Curiosity also sharpens your problem-solving skills. – Pratik Chaskar, spectra

4. Personalize your message

Personalization has become a crucial aspect of marketing these days. Modern consumers expect brands to deliver personalized experiences and content that meet their needs and preferences. To achieve this, marketers must use data and technology to tailor their messages and offers to their target audience. Furthermore, personalization also increases conversion and retention rates. – Kelly Richardson, Infobrandz

5. Embrace experimentation

I believe a crucial rule for new marketers is to continuously test and iterate on their strategies. In the fast-paced and dynamic marketing environment, what is effective today may be obsolete tomorrow. By embracing a culture of experimentation and monitoring campaign results, marketers can identify what resonates best with their audience and make data-driven decisions. – Ian Sells,

6. Think of people first

New marketers must be people-oriented. Shamelessly promoting the solutions you offer no longer works. Instead, you need to understand your target audience’s issues and provide them with relevant information that can help them find answers to their questions. This will help you build trust and they will listen to what you have to say or consider your recommendations. – Stephanie Wells, Formidable shapes

7. Prioritize consistency

Stay consistent with your message and branding. Consistency is key to staying top of mind. Your brand colors, tone, and messaging should remain the same if you often try to pop up on your prospect’s social platforms or email chains. You know you’ve succeeded once people recognize your brand and create word of mouth. – Julian Hamood, Trusted technical team

8. Know your brand

“Know your brand” is the one rule all new marketers should follow. Promoting your business to current and potential customers is challenging if you don’t understand the company’s product, service, or brand image. Following this rule will further promote a marketer’s success in their role and career as marketing becomes more aligned with higher level sales and customer support. – Ian Blair, ConstructionFire

9. Test and measure everything

Test and measure everything you do. When exploring new strategies, keep a specific goal in mind. Make sure any goal you set as part of your marketing campaign is measurable. This ensures a productive use of marketing resources and assets as compared to haphazard or slack marketing campaigns, ensuring a good ROI for the marketing dollars spent. – Brian David Crane, Spread great ideas