Easier PC migration, PayPal scam, Meta’ Twitter

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Here are five tech things that happened this week and how they affect your business. Did you miss them?

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1 – Microsoft makes migrating to a new PC much easier.

PCWorld’s Mark Hachman presented Microsoft’s latest product – Restore apps for Windows 11. Designed to simplify the process of transferring data from an old PC to a new one – Microsoft takes the headache out of finding a way to migrate your documents, applications and pictures – right down to the placement of your icons on the desktop . Users must register with a Microsoft account to gain full access to Restore Apps features – and users have the option to deactivate on brand new PCs. (Source: Computer world)

Why this is important for your business:

A very important tool for your office when you start the upgrade process to Windows 11 machines.

2 – The Urgent PayPal Email Scam You Can’t Ignore.

Watch out for emails tagged “urgent.” Phishing scams are becoming more sophisticated as the operators behind them find seemingly legitimate ways to access your data. Reports indicate that scam emails and verified emails have become indistinguishable. These impostors can duplicate a company’s logo, tone and content of the message itself – along with a link to a login page that appears genuine – creating a clever bait. (Source: Fox news)

Why this is important for your business:

Fortunately, the FTC is relentless with its release of warnings and has named specific companies that the scammers repeatedly use and what to watch out for. The bottom line: Never click on any link that even looks legitimate before taking steps to assess the risk.

3 – Meta could launch a Twitter competitor next month.

For members of the Twitterverse – it looks like Meta is about to roll out its own version of Twitter – according to experts. Digital marketing expert Lia Haberman indicated the platform could launch as early as late June — and will interface directly with Instagram, where users can transfer all their info and followers to Meta’s latest social media stream. (Source: engaged)

Why this is important for your business:

Twitter has had its challenges as Elon Musk works to transform the unprofitable social platform into a cash-positive company. I’m still all in, but I can understand if others want to consider other platforms to promote their business. As invested as I am in Twitter, I will definitely keep a close eye on Meta’s potential social platform, because if my customers are there, I will be there.

4 – Critical flaws in Cisco Small Business Switches can enable remote attacks.

Cisco — the digital communications company that provides wireless, security, and networking software to small businesses — has released a list of bugs discovered in several of its Small Business Switches (nine were listed). the risk of remote attacks. As Hacker News reported: “[The vulnerabilities] could be exploited by an unauthenticated remote attacker to execute arbitrary code or cause a denial-of-service (DoS) condition.” Cisco has not reported any known threats at this time. (Source: The hacker news)

Why this is important for your business:

If you use Cisco routers or devices in your business, ask your IT support company if they have addressed these potential issues.

5 – Amazon’s US Small Business Empowerment Report shows continued sales growth for independent sellers.

Amazon has released some impressive data from independent sellers using the platform (small and medium businesses). Their Small Business Emancipation Report revealed that more than four billion products were sold last year. The report also highlighted locations nationwide that have experienced steady growth — as much as 40 percent “year-over-year, collectively.” It also highlighted job growth and the rise in brand owners’ profits. (Source: Business thread)

Why this is important for your business:

Dharmesh Mehta, Vice President of Worldwide Selling Partner Services at Amazon stressed, “Small businesses are the heart of our local communities and the backbone of the American economy.” He added that Amazon is investing “billions of dollars” to support and nurture the small business. Whatever you think of the e-commerce giant, it’s still the number one place to sell products.