Apple hasn’t made its big AI move yet, and tech reporters are divided on whether it’s at stake. While Siri uses artificial intelligence and advanced machine learning to give users answers, and AI is firmly entrenched in Apple Maps and their many other products, a major new Apple invention seems to be missing from the AI announcements from Microsoft, Google, and OpenAI.
“Where’s the iBot?” asked Bloomberg. “Can Apple keep up with the recent wave of artificial intelligence?” said Screen Rant. “Hey Siri, is Apple passing up another AI opportunity?” joked MacWorld. Absolutely not, every Apple fan responds, quietly trusting that the company will do what it does best at the right time.
Something is definitely going on. The machine learning and AI careers page on the Apple website says “the work is innovative,” “the experience is magical,” and talks about how the team members are, “building amazing experiences into every Apple product.” In May, the company posted 28 new AI positions and banned ChatGPT for employees, fearing that sensitive information would be leaked to the platform. They joined Samsung, Goldman Sachs and Amazon in preventing ChaptGPT access at work, the same week ChatGPT became available on iOS.
Privacy aside, the most valuable tech company in the world is sure to make the switch in the relatively near future. They must have something up their tight and perfectly polished sleeve. Here are 6 predictions about exactly how Apple could enter the AI business race and how each could impact your business.
1. Apple is entering the music and entertainment space
The iPod, iMusic and iTunes give hints. Apple is big on music, so AI-generated music could be the next big thing. In February 2022, they acquired AI Music, a startup that “uses artificial intelligence to generate personalized soundtracks and adaptive music”. said reports. This kind of technology, which creates tailored audio experiences for all kinds of creators and music lovers, could include data from other Apple products, such as Health, Apple Watch and iCal.
Maybe Apple sees you have an important meeting and suggests a playlist that gets you in the mood to win. MacRumours mused that the Apple Photo app could use the technology to generate on-demand music for accompanying music slideshows. Apple could also produce top music, soundscapes and moving images. The possibilities are enormous.
While everyone else is focused on creating blog posts, chatbots, and graphics, could Apple take the music and entertainment crown? If you’re in the creative space, you might expect better access to AI creation tools and better, faster ways to produce your art using AI. For entrepreneurs, this can mean uncomplicated musical integration with their content, program and events, not to mention musician-entrepreneur benefits.
2. Apple will continue to integrate AI into its existing products
It’s quite possible that Apple hasn’t launched a new flagship product because it’s in the process of improving the AI capabilities of its existing products, just as it has been doing for years. Apple keyboards include predictive text, Face ID is used to unlock iPhones, you can separate objects from their backgrounds in photos, and there are AI features in their camera, in crash detection on Apple Watch and iPhone, and in the Contacts app. In addition, audiobooks with AI narration were quietly launched on the iBooks store in January 2023.
And don’t forget Siri. With an initial release date of October 2011 but, “hampered by clumsy design and miscalculations,” And “clumsy codeSiri is one of the original virtual assistants, one that is long overdue for an upgrade. In February 2023, That is what Apple CEO Tim Cook told investors that they “see tremendous potential in this space to influence pretty much everything we do,” explaining, “it will influence every product and service that we have.” Apple could take a much more holistic view of AI than simply produce something new.
Integrating further AI technology into Apple’s product lineup would likely make devices more effective and efficient, saving time for business owners. A better AI-powered virtual assistant would streamline administrative tasks, scheduling, and workflow management. AI algorithms can analyze data and provide valuable insights for informed decision making and strategy optimization. Enhanced AI security measures would protect sensitive business information and detect cyber threats more effectively. All this is possible with the ingredients that Apple already has.
3. Apple will release its own major language model (LLM).
One prediction is that Apple will indeed join the LLM bandwagon and produce its own version rumours that is, teams, including those working on Siri, regularly test language-generating concepts. This is on top of one reported a new framework for “Siri Natural Language Generation” in tvOS 16.4, and discussed after the brand’s internal AI apexheld at the Steve Jobs Theater in February and streamed live for any team member not attending.
With Apple’s Worldwide Developers Conference (WWDC) scheduled for June 5-9, this could be when they release something big, though suggest predictions it’s where iOS 17, macOS 14, and Apple’s AR/VR headset are unveiled. If Apple was about to launch a major language model, it would be one of the best-kept secrets in tech history.
Should Apple go down this path, the implications would be interesting for creative entrepreneurs. Apple is generally on the side of makers, so it may not be his style to train an LLM on the collective knowledge of the internet. Maybe they would figure out a way for creators to have more control over their content. Perhaps they would help creators retain the proceeds of their work better than anything else.
4. Apple launches an AI health coaching service
Apple’s Health app collects a lot of data from users, tracking movement including steps walked and stairs climbed, not to mention calories, menstrual cycle, weight, heart rate, sleep and stress levels with the addition of an Apple Watch. Some rumors say that Apple is about to introduce an artificially intelligent health coaching service, as well as new emotion tracking technology.
It would make sense. The company is well on its way to helping people stay fit and healthy, but hyper-personalized guidance to do so would be the icing on the cake. Think Siri paired with David Goggins, if tough love is your thing. Or a cheerleader version of the Apple Assistant, if you just need some hype. The smartwatch collects the data about how you are doing, compares it to your goals and the AI coaches fill the gap with words of encouragement, guidance and personalized plans.
Easier access to highly personalized health and fitness guidance will clearly benefit the busy entrepreneur who manages his energy levels. If artificial intelligence can help spot early signs of mental or physical health issues so you can make the required changes, it can only be good for your business.
5. Apple is not entering the race with a big move
If Apple doesn’t join the AI race, it could be a relief for many entrepreneurs. It will mean a little less adjustment; there is one less thing to learn and understand. And there’s a good argument for saying Apple doesn’t need to do anything more. Operating in stealth mode, integrating AI to make the existing products better and quietly releasing new updates that benefit their users is a solid strategy for one main reason: they don’t have to compete.
Whoever wins the AI race will probably just provide the services via an App Store app. The iPhone has such significant part of the smartphone field that no technology giant can make an impact without Apple getting their share.
This means Apple can stay out of the competition by essentially being the host. The organizer. The basics without which it wouldn’t work. Apple could cause other companies a lot of trouble if they really wanted to, but it might be of no use to them to do so. If you can’t beat them, join them, as the saying goes. suggested Bloomberg the speed of the other companies may have taken Apple by surprise, but in truth they have earned the right to sit back and think. Meanwhile, ChatGPT launches on iOS and people are using their iPhones to talk about AI news.
6. Apple will bide its time to overshadow everyone
Apple isn’t traditionally the first mover in a field, nor does it want to be. Especially when it’s not consumer proven, the brand’s strategy has been to let others make mistakes and come in with something much better. The iPhone wasn’t the first smartphone, but it wiped the floor with BlackBerry simply by being better. The iPod wasn’t the first way someone could listen to music while walking, but it dominated the market and quickly made other players obsolete.
OpenAI’s ChatGPT and Google’s Bard are currently under close scrutiny, with their mistakes being shared as gifs and tweets and each becoming known for their respective quirks. Apple being in no rush to create its own GPT is a perfect fit for the Apple brand, especially since the field is so relatively new. Apple’s core philosophy states that it believes, “We’re on Earth to make great products.” It says nothing about fast.
This strategy is suitable for entrepreneurs who have been cautiously hesitant about AI or have deliberately waited for it. Waiting to assess all options for how they integrate AI into their business. Of course, those who have built processes around ChatGPT may have to adapt if Apple comes up with a superior offering. However, the underlying premise remains true: the goal of integrating AI into your business is to create a better experience for customers. How that is achieved does not matter in the long run.
Notoriously secretive, especially when it comes to software, Apple is a wise brand that refuses to be disturbed by other players in their field. You can be sure that Apple knows what it’s doing, even if it seems to be lagging behind its competitors with an AI strategy. The brand’s team’s work so far has given them time and options, and when they’re done, you’ll know.