Instagram now lets you pin up to three posts or roles at the top of your profile. Like pinned posts on TikTok and Twitter, they appear at the top of your Instagram grid as if you’ve recently posted them.
You can use the feature by selecting one of your posts or roles and then tapping the three dots in the top right corner of the post. From there, hit Pin on your profile† When you return to your profile, you will see your message in the top left corner of your grid with a white pin icon. If you decide to add another post or reel, existing pinned posts will be pushed to the right.
Pinned posts have been in the works since at least the beginning of this year. Reverse engineer Alessandro Paluzzi first saw the feature in January and Instagram formally announced a test in April. While many users are already using story highlights — which appear as bubble-shaped thumbnails below your profile picture and follower count — to show off different categories of content, pinned posts can enable creators to ensure certain posts get noticed. .
