Sergey Karshkov benefits from in-depth insights into the marketing industry and is the founder of the 9 Pandas advertising agency. Leveraging the latest technological innovations, 9 Pandas produces effective and engaging advertising campaigns for the clients it serves, having recently completed several high-profile projects. This article will look at interactive content and augmented reality, exploring their potential to revolutionise the marketing industry.

Interactive content is one of the strongest internet marketing trends of modern times. It has sparked an industrywide shift from conventional, text-based content to dynamic, engaging and interactive media that creates a more immersive and memorable experience.

Common forms of interactive content used in marketing today include 360-degree videos, quizzes and polls, and augmented reality ads.

Research reveals that 91% of consumers are actively seeking out interactive content. This is largely due to its ability to create brand affiliation, as well as making consumers feel more involved in the buying process. Interactive content is simply more engaging and memorable, and ultimately, it is more likely to elicit the desired response from the viewer.

Experts tout digital storytelling as the future of content marketing, with big brands increasingly investing in interactive content – publishing less but ensuring that what they do publish has a far greater impact.

Meanwhile augmented reality, or extended reality as it is otherwise known, is a relatively new but extremely powerful tool for digital marketers, as Sephora recently discovered. The cosmetics brand leveraged the new technology, providing clients with filters so they could see for themselves how Sephora makeup products would look on their skin.

Of course, it is impossible to talk about augmented reality without discussing Pokémon Go. Released in 2016, the game inspired a whole new generation of gamers in countries all over the world, and it continues to remain incredibly popular to this day. Pokémon Go encourages participants to roam the streets, searching for virtual creatures that can be observed in real-time via a smartphone screen. So popular was the game in its early days that it was blamed for a series of accidents, with pedestrians becoming so engrossed that they wandered into the path of traffic.

Augmented reality is one form of interactive technology that brings content to life, making it infinitely more exciting and engaging for consumers. With over 30 million small businesses today in the US alone, interactive content helps an enterprise to stand out from the competition, generating new customers by growing the business’s audience and making consumers feel more connected with both the brand and its products