In a blog post on ThursdayMeta said it is rolling out new creator tools globally for its TikTok competitor, Reels, on both Instagram and Facebook. The handful of new tools will make it easier for creators to skip TikTok to edit short clips and encourage people to create original content with Reels, something the Instagram team has done. For real wants to happen.
Instagram Reels now allows users to import their own audio (that’s at least five seconds long) from their camera roll to their reel video. Reels now also supports 90-second videos and adds interactive “stickers” that support polls, quizzes and emoji – just like Instagram Stories. Instagram is also widely releasing templates that allow users to easily replicate the same pattern from another reel they’ve seen, which could speed up the pace of meme styles spreading virally.
After launching in February on Facebook’s iOS and Android apps, Facebook Reels is now available from the PC desktop with tools available in the site’s “Creator Studio” allowing users to create and edit videos from the comfort of a chair. . The Creator Studio will also make it easier to test different formats, according to Meta.
Creators can also cut clips from live streams in a 60-second clip format. In addition to being available now on desktop, Facebook Reels has a number of new audio tools, including voiceovers for videos and a feature called SoundSync that automatically syncs videos to the beat of a song of your choice. Facebook Reels also supports text-to-speech in posted videos.
Meta’s rapid rollout of features that mimic TikTok is not surprising. The company is actively trying to revamp a platform that Instagram CEO Adam Mosseri no longer called a “square photo-sharing app.” But soon after Reels first became available on Instagram in 2020, it became clear that it took some work to build a real competitor. Recently, Instagram has started testing NFT support in the app, a full-screen Instagram feed, and even started testing the removal of the recent tab from hashtag content searches.