Facebook is adding ‘show more’ and ‘show less’ controls to customize what you see on your feed

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Meta is rolling out updates to the Facebook feed that provide additional ways for users to tell the company what kind of content they want to see.

“Show more” and “show less” buttons appear below friends’ posts and featured content on users’ news feeds, Meta announced today in a blog post. Clicking on the options will temporarily increase or decrease the similar content rankedresulting in a more refined feed of content that users really want to see so they spend more time on the platform.

The ‘Show more’ and ‘Show less’ buttons appear below messages and in the three-dot menu.
Image: Meta

“By providing more ways to incorporate instant feedback into Feed ranking, we’re making our artificial intelligence systems smarter and more responsive,” the company said in the blog post. The buttons also appear in the three-dot menu on individual posts and in the feed preferences settings and come to roles as well.

Meta already has an assortment of different ways for users to tell Facebook and Instagram what they want to see — and keep them coming back. Facebook already allows users to hide posts, which should encourage the platform to cut back on the amount of related content. Users can also customize their feed preferences to customize which posts they see by adding favorite friends or snoozing posts from other users, groups, and pages. In August, Instagram announced it would be testing a way for users to create lists of keywords and emoji they’re not interested in, a more granular way of signaling content preferences.

Meta has made it clear that Facebook’s Feed, originally intended as a place to connect with friends, is quickly turning into an era of TikTok dominance. TikTok’s addictiveness comes from its powerful recommendation algorithm that keeps people engaged and scrolling, and Meta has a lot to catch up on if it hopes to keep growing its user base. Maybe it should go back to the news feed sliders?

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