Facebook and Instagram won’t take in creators’ income until 2024


Creators on Facebook and Instagram won’t have to share a portion of their earnings with the platforms until 2024. Meta previously said it would postpone revenue sharing until 2023.

In a after Today, Meta CEO Mark Zuckerberg announced a slew of monetization updates for Facebook and Instagram, including news about the monetization sharing extension. Creators make money on the platforms through fan subscriptions, paid events, badges and other methods, and the companies are adding more and more ways for creators to make money in an effort to lure them away from platforms like TikTok. One new feature will allow creators on Facebook with subscribers on other platforms to give fans access to subscriber-only groups, the post said.

Zuckerberg also announced that more creators would be eligible for monetization programs such as cash bonuses for creating popular Reels, the company’s short TikTok copy. The Reels bonus program will soon be open to more people on Facebook, and creators will be able to monetize Instagram videos crossposted to Facebook. Zuckerberg says Stars, a tipping method on Facebook, will also be available to all eligible creators. (Facebook is doing Taxes When Fans Buy Stars: Creators get a cent for every star they receive, but fans usually buy them for more.)

The post also outlines other features that are being tested or expanded. Zuckerberg says Instagram is testing a creator marketplace where content creators and brands seeking partnerships can find each other. (TikTok has something similar.) The platform’s NFT rollout is also expanding beyond the US, and the feature will be coming to Facebook “soon” — starting with a select group of US users.


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