Amazon’s Prime Early Access Sale takes place October 11-12


The rumors were true: Amazon is holding a second Prime-exclusive sale event starting on Tuesday, October 11 at 3AM ET / 12AM PT and running through Wednesday, October 12. We first heard about the possibility of another day of deals in June, but now Amazon has made it official – the only difference is that it mentions the event Prime Early Access Sale instead of Prime Day.

Aside from the name, it doesn’t seem like too much changes between the two events. Like Amazon Prime Day, the Prime Early Access Sale should still bring you some of the best deals of the year, as well as feature sales on Amazon devices, among a wealth of other cool tech. So if you’ve been waiting so long to buy new noise canceling headphones or an OLED TV, take it from us, waiting a few weeks will really pay off.

Of course, Amazon hasn’t provided any details on exactly what deals will be offered, but Amazon listed some brands it will be using during the sale. This includes products from Peloton, New Balance, Philips Sonicare, Lego, Adidas, KitchenAid, Samsung, iRobot (which Amazon is currently acquiring), and more. It’s also trying out a new top 100 list of the “Most Popular and Gift Items” it will drop during the event.

If you want to get a head start, there are some early deals starting today, like a four-month free trial of Amazon Music Unlimited and the chance to buy an Echo Dot for 99 cents with a one-month subscription to Amazon’s music streaming service. . Prime Early Access deals are available to Prime members living in the US and UK, as well as a number of other countries, including Austria, Canada, China, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden , and Turkey.

In case you had to feel more guilty about participating in Amazon’s Prime Early Access Sale, California recently filed an antitrust lawsuit against Amazon, claiming that customers “have nowhere else to go and Amazon knows it.” On that note, we’ll continue our trend of bringing you deals from other retailers like Best Buy and Target that will likely have similar sales for many of the same products.