We think founders need a quick heart to heart about the market – gotechbusiness.com


Hello and welcome back to Equitya podcast about the business of startups, where we dig into the numbers and nuance behind the headlines.

This is our Wednesday show where we focus on a single topic, think about a question and unpack the rest. This week, Natasha asked: How do early-stage founders feel about this downturn? the inimitable Alex worked with her to interview Joshua Ogunduthe founder and CEO of Heart to Heart on this current topic.

The question comes after Natasha’s recent Startups Weekly column: “Everyone is drafting their own Black Swan memo for startups.” The column looked at a series of memos venture capitalists sent to portfolio companies about the market’s downturn. Some were hopeful, others were simple, and others were as simple as a mood check like: Can you tell us your ARR and cash burn in writing? Please?

To flip the script, as we do here on Equity, we bring in the founder’s perspective to check these memos and tell us what it’s really like to be a founder. Ogundu told us what he is reconsidering, the importance of honesty and what we should do before considering a resignation. It’s not very often that we have guests on the show, so when we do, you know it’s going to be a good one.

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