Ecommerce aggregator Una Brands gets $30 million to acquire more APAC brands •


Una brands, an e-commerce aggregator targeting brands in the Asia-Pacific region, today announced the first close of its Series B round at $30 million. Funding was led by White Star Capital and Alpha JWC Ventures.

Headquartered in Singapore, Una Brands has a presence in Southeast Asia, Australia, New Zealand, China and the United States and has more than 200 employees. It launched in 2021 with $40 million in funding and has now raised approximately $100 million in total.

Over the past year, Una Brands has acquired more than 20 e-commerce brands in six countries, including ergonomic furniture suppliers ErgoTune and EverDesk+. After the acquisition of the business, Una Brands expanded those brands into Australia and grew sales by more than 40% in less than a year. In total, Una Brands says it now has annual sales of more than $50 million and is expected to be profitable for the group by the end of this year.

While many other ecommerce roll-up companies (like Thrasio) focus on brands selling on Amazon, Una Brands spans multiple ecommerce platforms to reflect how fragmented the industry is in Asia. For example, in addition to Amazon, it searches for brands on Shopify, Shopee, Lazada and Tokopedia.

Una Brands will use its new financing for more acquisitions in categories such as home and life, mother and baby, and beauty and personal care. The capital will also be used to advance the development of its proprietary technology for expanding e-commerce brands across multiple channels. The tech stack includes tools for brand management, marketing, supply chain and accounting, and process automation and advanced analytics.