Unless you’re selling a “hot” product that anyone would buy at whatever cost and circumstances, you don’t need conversion rate optimization.
But we don’t live in such an ideal world. There is always competition in whatever you’re selling.
Conversion rate optimization exists to give you the upper hand against your competitors.
Regardless of the platform you’re using, there are always general conversion rate optimization strategies that you can apply for your business.
This article is aimed at business owners who want to implement those CRO strategies for their respective businesses.
So, without any further ado, let’s begin:
#1: Page Load Speed Optimization
Speed is one of the most essential aspects of running a successful eCommerce website.
You can look at it from the customers perspective. A prospective customer enters your store through a search engine. He’s interested in purchasing the product and sees a search engine listing of your product.
He opens up your website and it takes forever to load. Now, would you as a customer, enter that website?
Unless they have no other options, your website is the last resort.
But seeing as how the internet always has an alternative option, it’s best not to bank on yourself being the only option.
Ideally, your website should load at a maximum of two seconds. Anything beyond that just leads to a significant rise in bounce rates.
For an eCommerce store, bounce rates matter since they can alter the conversion rate of your store.
If you don’t look at optimizing the conversion rates for your store, you’re going to lose customers. Obviously, you don’t want that.
If your store doesn’t load on time, even if you’re ranking at the first position, you’re going to end up losing your share of customers to the competitor.
There are plenty of ways you can improve the load times for your eCommerce store.
If you’re looking for a quick and easy solution that will get you up and running with page speed optimization, then you can always look at GTMetrix.
It gives you a general audit of your website operations and improves the position of your website significantly.
Alternatively, you can also reduce the load times of your website through optimizing your images, installing a CDN on your store, and reducing cache.
All of these suggestions will be provided if you user GTMetrix.
#2: Your Product Descriptions Should Add Value
To increase the conversion on your eCommerce store as much as possible, you need to add value.
There are plenty of ways you can add value to your eCommerce store, but product descriptions triumph overall of them.
Product pages are the place where the customer makes the decision of going forward with the purchase. This is precisely where you need to ensure that your offering stands out from above the competition.
The more value you add to your product page copy, the more likely it is that it will convert.
How to add that value, you may ask? Well, first off, you don’t have to limit yourself to simply your average written content. Investing in infographics, videos, audio, and other forms of content can prove even more beneficial.
On the website development end, you can add value through introducing carousels highlighting the product and more. There’s no limit to what you can achieve through the content.
As far as written content is concern, blogging is the best way to get your voice heard to the audience. Using that in creative ways can prove very advantageous to your brand.
#3: Multi-Payment Gateways
Payment gateways are an essential need for an eCommerce store.
The main crux of the payment gateway argument is that not everyone likes to pay in the same manner.
One user might have PayPal while another might have Stripe. As an eCommerce store, you don’t want to lose a customer just because you don’t have their favorite payment gateway.
Ideally you should have multiple payment gateways present on your eCommerce store. When you provide a list of payment gateways, users can choose one which they are most comfortable with at the checkout phase.
Fortunately, most modern eCommerce platforms provide you with the ability to use multiple payment gateways for an eCommerce store.
#4: User Reviews, Suggestions, and Ratings
These three are the most essentials aspects of running an eCommerce store. Let’s look at each of these three:
- Reviews: Authentic reviews give you a perception of what benefits the users are gaining from the product. Both detailed and short reviews can prove essential.
- Suggestions: Within the reviews or through emails, if you’re getting suggestions on how your website can be improved then you should definitely consider them.
- Ratings: Keep a close eye on your product ratings since they can give you an idea of where your product quality stands.
Honest reviews are double-edged. They can help you improve if only you’re willing enough to consider them. Never get disheartened with such reviews. Instead, work on improving your product quality.
Tip #5: Discount Coupons and Points on Referrals
If you’re looking to improve your customer base, then discounts and referrals are a good way to get them.
In the short run, it might seem that you’re losing money, but in the long-run, discounts are an effective way to capture a loyal customer base that converts.
As far as referrals are concerned, they don’t fall behind discounts. In fact, referrals can guarantee significantly higher conversion rates for your business.
You see, when customers are referring your products to others in exchange for a reward, not only are new customers dropping on your store, but you’re existing customers are also converting. It’s a win-win situation for every party involved.
The CRO Journey is Tough
Conversion rate optimization is tough. You’ll face a lot of pitfalls down the road. With enough effort, however, you can get some serious benefits for your eCommerce store.
For conversion rate optimization, we would suggest you try to A/B test your conversion marketing strategies as much as possible. Only with that, will you be able to improve the conversion rates for your business.
As a business owner, you should be actively involved in the CRO process to constantly analyze and improve it.
We hope that this article proved helpful to you!