Who is Leena Xu?
Born on April 17, 1993 in the United States of America, Aileena Xu is both a streamer and a businessman, best known as the president of the eSports organization Team Solo Mid (TSM). She has been with the team since its inception during the early days of League of Legends (LoL).
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The ability of Leena Xu
As of early 2020, Leena Xu’s net worth is estimated to be over $700,000, earned through a successful career in business. Her work with TSM has helped increase her wealth significantly as TSM has become one of the highest earning and esteemed organizations in the eSports world in recent years. This led to her being featured in the respected magazine “Forbes”.
Early life and the beginning of a career
Very little is known about Leena before she rose to fame as the president of TSM. She is of Asian descent, although she has not talked about her family or her past. In 2012, she started dating Andy Dinh, who was then a professional gamer, and worked with the team he created called Team SoloMid. This team participated in professional tournaments in LoL and became one of the first recognizable teams in the game.
Created by Riot Games, LoL is a MOBA or Multiplayer Online Battle Arena, a genre popularized by the “Warcraft III” mod, “Defense of the Ancients” or DOTA.
The game was created with the help of former DOTA developers. The premise is similar, with five players fighting against another five, each controlling a champion selected from a major pool. The object of each game is to destroy the opponent’s Nexus or main building in the opponent’s base.
The Rise of TSM
Xu teamed up with Dinh in handling much of the work Behind the scenes, setting up promotions, building their online presence and doing business with other companies. She also helped with marketing, recruiting and supported the team. Ultimately, TSM would become one of the most popular North American teams in the league, winning championships.
I’M HEREEEEE :dhttps://t.co/US1V9vrF2a
— Leena Xu (@leena_xu) March 22, 2020
This eventually led to Dinh resigning from his position so that he could focus more on the business side of the team. Some time later, they also broke up, but she chose to stay with the company because she had already helped it grow.
TSM slowly got more players, not only in League of Legends (LoL), but also in other popular games with competitive scenes. They sponsored competitors in “Hearthstone”, “Fortnite”, “PlayerUnknown’s Battlegrounds” and “Apex Legends† They quickly settled into new territory, prioritizing newer games as opposed to those with an established player base.
This was partly because it proved difficult to compete in established games like “Counter-Strike: Global Offensive”, “Rainbow Six Siege” and “DotA 2”, which already had many competitors, other eSports companies with teams in them. One of the things that made TSM stand out was their promotion and work outside of gaming. They had a regular schedule, hired lifestyle coaches, prioritized building relationships between team members, and did a lot of promotional work to increase their presence.
The success of TSM
At the end of 2018, TSM was named as one of the most valuable eSports companies in the world, ranking second overall, appreciated at $250 million and with sales of at least $25 million per year.
They employed over 40 players with a presence in seven popular games. Andy Dinh and Leena Xu were both named in the Forbes 30 Under 30, a list of industry figures and companies that are at the top of their respective fields while under the age of 30.
Leena, as noted in the publication, was responsible for helping TSM and bringing in major sponsors like Chipotle for the TSM “Fortnite” team. Its online presence and promotions were also responsible for doubling the TSM fan base in a short space of time. In 2015, she was responsible for creating the web series “TSM: Legends”, which followed the lives of the members of the “LoL” TSM team as they prepared for tournaments throughout the year.
In addition to her work at TSM, Xu has been involved in other projects that have helped build her wealth. She streams from time to time and has an online presence on the website Twitch. The website is known for popularizing video game streaming, allowing visitors to watch and donate to people who stream their games online. She doesn’t play LoL as much anymore, but plays a lot more “CS:GO” games and occasionally plays “World of Warcraft”. Hair channel is more focused on hosting other popular streamers and TSM personalities.
She also dared modeling, working with some of her friends. On one occasion, she modeled bridal wear, leading to speculation that she was getting married, but confirmed it was just a shoot for a friend. Because she manages much of TSM’s work behind the scenes, she doesn’t appear online as often as she used to. Based on her posts, she joins TSM at various events, including gatherings, or visits to locations such as Disneyland. She also likes going to parties and music events, dressing up, wearing cosplay and showing the more sensual side of her.
Leena started dating Andy Dinh sometime in 2012, and they stayed together for a few years, even streaming and playing games together when Andy wasn’t prepping for a tournament. A few years later, they quietly parted ways without a word from the two. They now maintain a working relationship and enjoy the success of the business they have built together. She is rumored to have a romantic relationship with TSM player Yiliang Peng, also known by his online name DoubleLift. It was later confirmed that the two are best friends more than anything, and that she is still single. This has led to a lot of jokes on Yiliang’s side, especially about how he is in the friend zone and how people sympathize with his situation.