Zomato stops new users, renewals for its loyalty dinner program Pro


Online food delivery platform Zomato has stopped signing up new users or renewing old subscriptions to its loyalty dinner membership program called ‘Pro’ as the Deepinder Goyal-run company is working with customers and restaurant partners on a new program.

The move comes as fine-dine restaurants are now open across the country after a turbulent time in the pandemic, and people now prefer to go out with families for dinners.

The online food aggregator launched Zomato Pro in 2020 and Zomato Pro Plus in 2021, in an effort to let users enjoy additional benefits such as priority delivery, money-back guarantee and more.

The food tech unicorn had renamed its name Gold subscription program like Zomato Pro. The company has already discontinued its premium aPro Plus program.

In a statement to IANS, a Zomato spokesperson said that while Zomato Pro and Pro Plus are immensely loved by its customers and merchants, “we want it to be even more beneficial, especially for the most engaged customers and trading partners.”

“We are taking feedback and working closely with our customers and restaurant partners to establish a new program. In the meantime, we are not taking on any new members and trading partners for Zomato Pro and Zomato Pro Plus,” the company spokesperson added.

While active members can continue to receive their promised benefits, they cannot renew/renew their membership once their membership term ends.

Zomato said it promises to “come with a bigger, better experience very soon.”

Zomato .’s competitor swiggy also has its own loyalty program called Swiggy One that offers its members unlimited free delivery from select restaurants and unlimited free delivery from fast trading service Instamart on orders over Rs 99.

Zomato reported Rs 185.7 crore in consolidated loss for the quarter ended June 30, compared to a loss of Rs 359.7 crore in the previous quarter.

Consolidated sales saw a 67 percent increase to Rs 1,413.9 crore from Rs 844.4 crore (same quarter last year), and 16.68 percent higher than Rs 1,211.8 crore in the last reported quarter.

“Our focus on profitability has sharpened in recent months due to the change in the market context, without compromising our focus on growth,” said Founder Zomato and CEO Deepinder Goyal.

He said the company is focused on spending wisely and continually reinforcing a low-cost culture — “especially in a company like ours that is currently loss-making.”


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