Product photography is an artistic way of showing product photographs on an online platform to lure customers.
It has now become a commercial photography sector that includes thousands of professional photography service providers to make this job perfect.
Not only photographers are included in product photography but also editing experts who use the photograph to post-processing after capturing it.
So, the product photography is a complete package that is used to make a product photograph from simple to gorgeous.
The wide extension of e-commerce business making product photography an essential step as whoever wants to do e-commerce business, they must have to meet the service.
If you are an e-commerce retailer and you want to get more sales from your online business as well as to attract more customers into it.
You have to get the knowledge of product photography from the very basics to manage your product photograph.
Here we are also talking about product photography and we have collected some great information about it for you.
If you want to make you perfect to present your eCommerce photograph, then you should keep yourself connected to the last word of the article.
So, let’s start it.
Contents
What is the difference between product photography and regular photography?
You can’t say that product photography and regular photography are the same. Because they are almost different from their purpose, capturing styles, and other ways.
The photographers are also different for both of them. Regular photographers are common to capture the human body or natural photograph. They don’t know how to express an object, in a photograph.
On the other hand, a photographer has the idea in which position they could have the best shot of the object.
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They have to determine the best angle to perform the best realistic image of the item.
The difference between a product photographer and an, as usual, the photographer is the feelings and the way of looking at the object.
They both have a different mindset while working on a shot. So, it is important to consider while hiring a photographer to capture your product photos.
Is the photographer professional in product photography or he/she has enough experience in this sector?
Ask them to have a clear sense that you can securely rely on him with your bulk product item to be photographed.
Types of product photography
When we are starting to talk about product photography, we need to know about the purpose of why we are taking the product photograph.
Product photography comes with variations according to the purpose, as there are so many platforms and issues of using a product photograph.
Some take product photography for e-commerce business, some have the option of making business on social media platforms, some want to do something different like 360 product photography.
Besides, product photography has also variations in its size, dimension, editing summary, and others.
After experimenting with all those categories of product photography, we have designed some needed and initial steps that will help you to capture your product photograph.
Individual product photography
Most e-commerce retailers need this type of product photography as they have to take their product photography particularly.
When there is only one product in front of the lens and you have to focus on it to show every single detail including it.
Individual photography requires us to emphasize all the single features of a product. Individual photography is highly used on upsell, provides context, showing features of a single product item, and so on.
Group product photography
When a product comes with some side products that are adjusted with the main product and you have to show them all in one frame, then you have to click them in group photography.
Think about skincare or women’s product items, it comes with geese of some products and retailers have to show them all accordingly.
This type of product photography is also used in offer and discount sales when retailers offer 2 products for one purchase.
It is also used in promotion sales where customers get one extra item if they buy something specific offered by the shopper.
Detail shots
Detail shots are one that captures products in a close range and views what includes the product.
Detail shots are necessarily used to precise product items like jewelry and electronics products to express every single detail of it.
This photography requires a professional hand on the camera settings, zoom, and lighting to get the object.
It helps e-commerce retailers to attract customers with some real product images.
Detail photography is also used for clothing products, premium product photography, and antique products, and so on.
Ghost mannequin technique
Ghost mannequin is an after-image processing that lets retailers display their clothing products without any unnecessary mannequin’s body.
Ghost mannequin is a photo editing process that is used to remove a mannequin’s body from fashion items.
Online retailers have to take their fashion product images with a mannequin that wears the dress while capturing.
But displaying the dress item in their online store with that mannequin’s body isn’t perfect enough to show.
Then they have to remove the mannequin body from the image and have to use the neck joint technique to remove the distorting of the image.
If you have an online business of fashion products then you must have to use this technique on your images.
Then you need to take the help of a photo editing expert to make things better for you.
Product photography with white background
This is the type of product photography that is used in almost all types of product photography.
The white background is essential in online product photography. It is so important because a white background can give many close details of the product you have photographed.
The white background allows the customers to quickly get every single detail of the product.
Considering the advantage of using a white background on product photography, some biggest online business platforms like Amazon, eBay recommends using the white background in each of the product images their users upload into that.
However, you can’t add a white background on the images manually as you have to do this with photo editing software like Photoshop.
It is known as the name of clipping path service in the field of photo editing and there are so many services you would find online which take clipping path jobs.
If you are one who needs a white background in product images for e-commerce purposes, then you have to meet an online clipping path service provider initially to get support in this issue.
360-degree product photography
It is a new addition to product photography and this is now widely used for every type of product photography.
360-degree product photography comes almost different from the other types of product photography and it is also expensive.
360-degree images are capable of giving an extra-large view of the products and the viewers would allow seeing the product from all its sides.
Viewers can get the full details of the product by spinning it while seeing. You have to make your images in the perfect format if you want to use them as a 360-degree photograph.
In most cases, 360-degree type product images are used for large types of products like furniture. You can also use this for clothing items, shoes, jewelry items, and other necessaries that you want.
Ghost mannequin technique
Ghost mannequin is an after-image processing that lets retailers display their clothing products without any unnecessary mannequin’s body.
Ghost mannequin is a photo editing process that is used to remove a mannequin’s body from fashion items.
Online retailers have to take their fashion product images with a mannequin that wears the dress while capturing.
But displaying the dress item in their online store with that mannequin’s body isn’t perfect enough to show.
Then they have to remove the mannequin body from the image and have to use the neck joint technique to remove the distorting of the image.
If you have an online business of fashion products then you must have to use this technique on your images.
Then you need to take the help of a photo editing expert to make things better for you.
Lifestyle product photography
In this product photography category, you have to show your product images with the impression of how they would look when they are used.
This type of photo includes extra extension so that viewers can get a quick impression to buy the product when they would see it.
That means, when potential customers see the product on their screen, they would feel like ‘wow’ or ‘I just need it now’.
For instance, you may be familiar with images that show girls wearing a specific brand dress or a gas grill with sizzling steak. These are the types of lifestyle photography.
This photography style helps customers to imagine how the product would feel to wear or use.
It is a great photography technique for e-commerce products as it helps to get sales.
Studio shots
As the name of this category, studio shots required a well-organized studio that includes all the needed facilities for product photography.
This is a basic photography type and, in the beginning, people were more likely to use these steps when they needed to capture product photographs.
You can use this product photography technique if you need something more realistic and artistic.
Moreover, if you want to add some real-time shadow in your product photograph, you can also search for a studio that has a great lightning facility to achieve shadow in the image.
How to ensure the best product photograph
The main goal of product photography to allure potential by those visual images. Ecommerce businesses are now using so widely and common people also feel comfortable while buying products online.
They don’t have to make any effort, just choose the product by seeing images and then click the exact one to confirm the order which they need.
Although it may sound so easy it is so much difficult and competitive for the sellers to get customers and sales.
The number of e-commerce retailers is increasing day by day and they all have come with the same products. So the competition is getting complex as days are going.
Product photography is a way through which you can express yourself in a way different from others.
So, you have to take these steps of your online business seriously and you should ensure the best product photograph.
To do this, you can hire a photographer who has experience in product photography. Non-experienced may cause you just to pay without any advantage.
So, make sure when choosing a photographer for your business. Product photographers with years of experience in this sector can give you the best value for your money and will allow you to pay attention to your business.
So e-commerce product photography comes with so many variations and photographers also need expertise in all of these photography categories.
As different product items require a different type of capture, you have to determine the perfect capture for particular products.
When you need to capture product images, you should give the most priority to having a clean and fresh product image to get an extensive view.
