Welcome to Bengaluru Ikea, did we already talk about traffic, says competitor Wakefit


  • Online home solutions company Wakefit teased Ikea and the fact that the shop is on the outskirts.
  • Wake Fit Trikea? It also poked the Ikea in the ad, with a spicy pun.
  • It’s not the first time Wakefit has engaged in viral marketing stunts.

Swedish furniture maker IKEA was met with derision days after it opened its large format store in Bengaluru

Wakefit, an online home solutions company, teased it, reminding citizens how bad traffic is — that the store is on the outskirts of the business — in Nagasandra. That is 17 kilometers from the city center.

“Traffic is bad. The weather is great, the best brew is at ToiT, the tastiest dosas are at CTR and Ulsoor Lake never freezes,” the advertisement began.

What stunned the netizens is the next line. “But if you’re looking for the best furniture in town, all you need to do is visit one of our stores.

They are not located on the outskirts of the city. Just say it.

Did we mention the traffic is bad?” the ad reads.

Traffic in Bengaluru, which can only be described as a nightmare because it can linger for hours on many stretches, is a good marketing tool for an online store with experience centers within the municipal boundaries.

Wake Fit Trikea? It also poked the Ikea in the ad, with a spicy pun.

This isn’t the first time Wakefit has marketed in a way that went viral. The best campaign to date is the plan to hire ‘sleep interns’ who would receive a stipend of Rs 1 lakh along with a prize of Rs 10 lakh for the best performer!

Netizens who are always looking for fun are amused.

Ikea has already made a splash in the Indian market. It started with being Hyderabad store and expanded to three stores in Mumbai. The Bangalore store is a large format store with 4.60,000 square meters of land in Nagasandra.


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