report by Forbes.
“To build a big successful brand in India, it is not possible to do this offline,” Narayanan told a fireplace chat at a Times Bridge event in Bangalore this month. Speaking to Viral Jani, EVP & India Country Head at Times Bridge, Narayanan emphasized, “Online and offline should coexist.”
Narayanan, who has decades of experience in stints at
The industry veteran also noted the dynamic consumer trends in India, which open up new opportunities for brands. “The next 100 million customers are in Tier 2 and Tier 3 cities,” Narayanan noted. “More women [customers]. More regional languages.”
Despite the discerning and evolving Indian consumer, Narayanan shared a simple tip for founders: focus on value creation. “Value creation is when you solve a problem that is difficult for others to solve – and you solve it well.”
The result will be targeted brands that scale across India – and the world. Narayanan is convinced that there is potential. “I think in the next 10 years we will see a lot of Indian brands go global.”
Mensa Brands from Bangalore was founded in 2021 by Ananth Narayanan and collaborates with brands such as Villain, Dennis Lingo, Priyaasi, Karagiri and Pebble. The company is backed by major global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Oxyzo, Stride Ventures and TradeCred.