Pet-care startup raises $10 million in Series A funding


  • Animal care startup Supertails has raised $10 million in Series A funding.
  • The round was led by Ventures by the fireplacetogether with Saama capital and DSG Consumer Partners.
  • Supertails. com is a pet care e-commerce platform that offers pet supplies, training, and vet consultations.

Start up pet care announced on Wednesday, November 9, 2022 that it has raised $10 million in Series A funding from Bengaluru-based investment firm Fireside Ventures. Existing investors such as Saama Capital and DSG Consumer Partners also participated in the round. was founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna to meet the needs of novice pet owners. The platform has now become a pet-focused e-commerce marketplace for pet supplies, pet training, and online vet consultations nationwide.

The company has completed more than 20,000 pet consultations and offers more than 10,000 products from more than 200 brand partners.

“At, our vision is to create a platform that makes their (pet parents’) lives easier. From providing pet food to 24-hour pet care and advice, our goal is to build a platform that integrates products, services and communities,” said co-founders Varun Sadana, Aman Tekriwal and Vineet Khanna.

The round also saw investment from angels like Cred founder Kunal Shah, MamaEarth co-founder Varun Alagh, Genesis Luxury Fashion president Sanjay KapoorCurefoods founder Ankit Nagori and the founder of The Whole Truth Foods Shashank Mehta.

“With this funding round, we want to invest in creating a one-stop platform for pet parents that meets all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital and DSG consumer partners on this journey and aim to leverage their expertise to become the most preferred and loved pet care platform in India,” the trio added. plans to use the money raised to scale up its technical infrastructure and launch its mobile application. The company is also expanding its newly launched Henlo brand, which currently sells nutritional enhancers for dogs. The money will also be used to expand its lines of business, strengthen its supply chain and improve the post-sales experience.

“ stands out as a unique online platform that focuses on pet grooming to pet pampering in areas such as food, grooming and fashion. We at Fireside Ventures believe that there is tremendous untapped potential in the pet care industry and we are confident that with’s innovative vision and the strength of their leadership team, the pet ownership industry has tremendous potential in the years to come, said Kanwaljit Singh, founder and managing partner, Fireside Ventures. had previously raised $2.6 million in the Seed round, led by Saama Capital and DSG Consumer Partner.

The company appears to be doubling its ARR reported an annual recurring revenue (ARR) of ₹50 crore in the past 18 months and aims to double it to ₹100 crore by March 2023.


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