Mukesh Ambani and Disney Star Pay 11x More Than Sony During IPL’s First Ten Years


  • The value of IPL per match stands at $13.5 million (approximately ₹105 crore), making it the world’s second most valuable sports asset after the National Football League, which is valued at $17 million.
  • Of IPLAs the value rises significantly, it is the broadcasters who will have to spend more money than ever before.
  • Here’s How Much Disney-Star And Sony Have Paid For IPL Over The Years, And What Mukesh Ambani‘s Viacom18 will shut down for the next cycle.

Mukesh Ambani and Disney star have made the Board Control of Cricket India (BCCI) richer at ₹44,075 crore, but that’s only part of the story. The IPL, with an average viewership of 600 million people, has exploded in value, making it the second most valuable sports competition in the world.

The ongoing auction has also made IPL one of the richest entities in the sports world as its value has tripled in the past five-year cycle. BCCI will earn a whopping 107.5 crore per match over the next five years from Indian TV and digital rights.

The base price for TV and digital rights for 410 games was ₹33,620 crore. After the first round of auctions for two bundles, TV and digital rights are up 31% or ₹10,455 crore from the base price. It saw media giants like Disney-Star, Mukesh Ambani’s Viacom18 and Sony Corp compete for these media rights.

But how much has the IPL increased in value since its inception? More than five times!

2018 vs 2022: how much broadcasters paid for IPL

IPL was launched in 2008, a year after the Indian cricket team won the first-ever T20I World Cup in 2007. Over the next decade, the IPL would revolutionize cricket and further cement BCCI’s position as the world cricket leader.

Nothing shows how much IPL has grown than this – BCCI now earns the same amount of IPL allowances every year as it did in the first ten years.

BI India

Essentially, the value of IPL has increased four times in the 2018-23 cycle when Disney Star acquired the broadcast rights, compared to the first ten years when Sony owned the rights.

Now Mukesh Ambani and Disney Star together have paid nearly 11 times more money than Sony paid per year to broadcast IPL.

IPL Auction has now entered the third day of an intense bidding war. After winning digital rights, Viacom is putting its best foot forward to also grab package C, which includes non-exclusive digital rights.

If Ambani’s Viacom releases package C, its rivals will be allowed to broadcast 18 free matches.


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