- Bharti
airtel ‘s brand value was $7.7 billion, the highest of any other telecom company in India. - Formerly known as Vodafone Idea, VI was a distant third as its brand value was less than a billion dollars.
- Bharti Airtel’s presence in 16 countries has given it a competitive advantage over Reliance
jio in terms of subscriber base and finances.
Despite being the largest telecom service provider in the country, Reliance Jio, owned by Mukesh Ambani, has not been able to surpass Airtel in brand equity.
According to a Brand Finance report, Bharti Airtel’s brand value was $7.7 billion, the highest of any other telecom company in India. It is also up 28% over the year. Reliance Jio, led by Mukesh Ambani, was in second position with a brand value of $5.1 billion and also gained 5% this year.
Formerly known as Vodafone Idea, VI was a distant third as its brand value was less than a billion dollars. It stood at $767 million as it faces numerous business challenges due to its debts along with other issues such as the AGR issue.
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Infosys passes LIC and the second most valuable brand
With its $12.8 billion brand value, Infosys also managed to overtake Life Insurance Corporation (LIC) ($11.1 billion brand value) to become the second most valuable Indian brand this year.
“Infosys has delivered impressive growth this year, making it the fastest-growing IT services brand globally by 2022, thanks to its commitment to customers and focus on innovation,” the report said. The development comes even as LIC spent a lot of time, money and effort marketing for its first public offering in 2021.
Tata Group remains India’s most valuable brand, valued at $24 billion.
Airtel knows how to monetize subscribers
Airtel surpassing Reliance Jio in terms of brand equity comes as a surprise as Reliance Jio is the largest wireless service provider in India with over 35% market share. According to the Telecom Regulatory Authority of India (TRAI), Airtel’s share is slightly lower at 31.56%.
However, the point of difference for the two companies is simple: Airtel has not limited itself to the Indian market. While Jio focuses on cultivation in India, Bharti Airtel has spread its presence in 16 countries in South Asia and Africa. This has not only increased the company’s brand equity, but also its ability to make money.
READ MORE:
Reliance Jio vs Bharti Airtel – four charts showing how India’s telecom giants streamlined in 2022
Reliance Jio has a higher subscriber base, but only in India
Bharti Airtel is lagging Jio in the Indian market in subscriber count, but its global presence is catapulting it past its competitors. Airtel had 360 million subscribers in India as of March 2022, but in total it has 491 million subscribers in the 16 countries in which it has a presence.
At the same time, Reliance Jio was in second place with 410 million subscribers, all from India.
All of these factors also contributed to Airtel’s revenue supremacy. Airtel closed the fiscal year 2022 with a turnover of 117,081 crore, while turning its loss of 12,364 crore into a profit of ₹8,305 crore. Jio, on the other hand, reported a turnover of 95,804 crore, with a profit of ₹15,487 crore.
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