Entropik raises $25 million from Bessemer Venture Partners, SIG and others

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  • The platform brings together quantitative surveys, qualitative research, online panels and proprietary emotion AI technologies under one umbrella.
  • Trifecta capitalAlteria Capital, and longstanding investor Bharat Innovation Fund also participated in the last funding round.
  • Entropik aims to build world-class products from India, enabling marketing, product and other teams to conduct research.

Entropik, an AI-powered market research platform, raised $25 million in a Series B financing. It said Wednesday that the funding round was led by Bessemer Venture Partners and SIG venture capital.

The round also saw participation from Trifecta Capital, Alteria Capital and its longstanding investor Bharat Innovation Fund.

The platform brings quantitative surveys, qualitative research, online panels, and proprietary emotion AI technologies under one umbrella, making it a one-stop solution for marketing and product organizations.

With this latest round of funding, Entropik aims to build world-class products out of India, enabling marketing, product and other teams to conduct research. They will also focus on expanding their footprint in the US, Europe and Asian markets.

“Entropik has grown tremendously, driven by its Deep Tech solutions and a quality, continuously evolving team. By empowering brands to improve their customers’ experiences, they are driving the way customers better interact with their brands. Their multimodal platform that includes brain wave mapping, facial coding and voice tonality is unique worldwide.” Ashwin Raguramanco-founder and partner, said Bharat Innovation Fund.

More than 150 global brands in finance, media, consumer goods, food and beverage, and entertainment leverage Entropik’s consumer research stack to make consumer-centric decisions.

“The world is moving fast and brands, whose foundation is in understanding consumer preferences and behavior, are failing to deliver meaningful experiences. The new round is also a testament to the meticulousness and hard work of our global team and the trust placed in our offering by companies, Ranyan Kumarsaid founder and CEO of Entropik.

“Marketers can now more accurately measure and assess consumer feedback with Entropik’s products, such as Influence UX, labs and decoding. We are excited to invest and support the Entropik team as they expand into new markets,” said Bhavanipratap Rana, investment advisor to SIG Venture Capital.

Entropik claims it has grown 7x in the last two years, building on its proprietary emotion AI technologies, driven by its expansion into the US, Europe, Southeast Asia and the Middle East.

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