D2C food brand Wellbeing Nutrition raises $10 million led by Hindustan Unilever


  • Founded in 2019, Well-being Nutrition is a D2C nutraceutical company with a presence in D2C, digital marketplaces and offline retail channels.
  • It offers a range of nutraceuticals, both organic and non-genetically modified vitamins and minerals.
  • The company wants to make food-related products accessible all over the world.

Direct-to-consumer nutraceutical company Wellbeing Nutrition has raised $10 million or ₹85 crore in its Series-B funding round led by Hindu Unilever Limited (HUL) and Ventures by the fireplace. Both HUL and Fireside will be represented on the board.

Founded in 2019 by Avnish ChhabriaWellbeing Nutrition offers a range of nutraceuticals, both organic and non-genetically modified vitamins and minerals such as Melts (Oral Thin Strips), Slow (Slow-Release 2-in-1 capsules with beadlet in oil technology) Korean marine collagen peptides for beauty, Daily fiber for digestion and Vegan Protein for fitness and daily health.

“We are excited about how the partnership with HUL can build on this culture of innovation and create tremendous growth potential,” said Kannan Sitaram – Fireside Ventures.

With the new funds, the wellness startup aims to launch and expand its product categories, strengthen its network of expert channels and bolster its R&D, the company said.

“We will continue our mission to make clean food accessible to consumers around the world through innovative products. With the new funding, we aim to reach 100 million people over the next year by aggressively driving awareness through digital,” said Chhabria and Kapoor.

The company saw its sales grow at a 201% CAGR between FY19 and FY22 and claims to have scaled its business to more than 3,000 stores across India. The company is currently present in D2C, digital marketplaces and expanding in offline retail channels to over 5000 retail touchpoints.

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