Agri-fintech startup Hesa ​​partners with Oxecart to help farmers with market couplings

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  • The company claims it has helped farmers earn up to 20% more by increasing the reach of their products.
  • The bullock cart platform will help millions of rural farmers access modern technology to trade their products.

Agrifintech startup He’s a on Tuesday it said it was connected to virtual auction platform Oxecart, which enables stock-like trading of agri products, to provide the right market pairings to local farmers.

With this partnership, Oxecart also aims to be the fastest farm-to-business platform by 2025. The agri-fintech startup has connected more than 30 lakh rural consumers in 27000 villages in 28 districts of Andhra Pradesh, Telangana, karnatakaMaharashtra and over 35000 ‘Hesathis’.

The technology is capable of connecting 140 million farmers with more than 20 million retailers, the company said. The company claims it has helped farmers earn up to 20% more by increasing the reach of their products.

“Hesa has always believed in offering more varied products and services on its rural tech (rural e-commerce) platform. This partnership also allows our partners to excel and grow in their chosen industry/area, easy to use product and geographic strength will only help any kind of alliances we forge in the future,” said Vamsi Udayagirico-founder and CEO, Hesa.

He added: “We strongly believe in the scope of technology in agriculture and strive to impact the lives of farmers through our Hesaathis in a more positive way through this alliance.”

The Oxecart platform will help millions of rural farmers by giving them access to modern technology to trade their products from the comfort of their homes, the company said.

“Combining our deep tech stack with Hesa’s nationwide network alleviates the problem of the digital divide by bringing farmers and their buyers into the digital society in a way that is economically beneficial for both parties,” said Madhu Yaduguri, co-founder and CEO of Oxecart.

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