8 signs that Tesla is at its peak


Elon Musk is one of the great unicorn entrepreneurs of the past 30 years and his greatest success was Tesla.

Tesla’s success has attracted the entire industry and a slew of newcomers to the electric car (EV) industry — all of whom are focused on Tesla. Is this the beginning of the end of growth for Tesla?

There are many signs that Tesla is reaching its peak.

The $7,500 tax credit Musk used to build Tesla is no longer available to him, as it can only be used by companies that have not yet sold 200,000 EVs. But this tax credit is available to its competitors† Its competitors, such as Ford, can sell mid-range vehicles at a significant discount and potentially take over the lower mid-range. Musk may be angry and will try to change this law, but will he succeed?

Tesla is being pushed to the top of the car market with the arrival of the other automakers who may be able to compete better at lower prices and with the aforementioned tax benefit. Rather than compete with them for dominance of the large mid-market, which many companies seeking to dominate do when the market becomes more competitive, Tesla seems to be taking shelter in the middle market. top

However, traditional luxury car companies are also entering the top of the market† With the increasingly sophisticated competition at the top end, does Tesla have the resources and does Musk have the focus to succeed?

China is a huge market for Tesla and a manufacturing hub. But China has strong EV makers and is looking for global dominance in the emerging EV industry† If Tesla is no longer useful to the Chinese, will Tesla still benefit from the relationship?

Tesla has not yet entered the Indian market, but has expressed an interest in doing so. Now it wants to import cars into India from China† Is Musk tone deaf about geopolitical tensions or does he think he can bully India?

Musk has started showing his political streaks at the risk of losing potential customers. Is this a smart move? Time will tell.

A sign of a spike is when insiders, in this case Musk, start selling some of their stock. Is Musk Leaving a Sinking Ship?

Will the problems with Twitter be another distraction?

Can Tesla maintain its scorching growth rate even with reduced market share in a smaller top end segment by relying on the growth of the EV industry? The odds are not good. But Musk is no ordinary entrepreneur.

MY TAKE: Unicorn entrepreneurs like Musk are incredibly talented. But success often changes them. In my experience, those who stay at the top for decades are the ones who grow with the company. And stay focused on the business.

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