For retailers, the most beautiful time of the year is also one of the busiest. To ensure your business gets the most out of this busy holiday season, there are a few steps you can take to prepare ahead of time.
Here are some eBay tips to help you optimize your business this holiday season.
Looking for inspiration, consumers often begin their purchase journey on social media before visiting specific online stores to make a purchase. Share your vacation listings on popular social media sites to meet them where they are. Be sure to explain the audience your inventory might attract, what unique features the item has, and what promotions you offer.
Document and post your preparations to get customers excited for the holiday season. Customize your own hashtag and use it to highlight all posts leading up to the holiday season to attract more customers (e.g. #holidayinspiratiemetjulie).
2. Reward customer loyalty
Loyal customers want to know they are valued, so consider personalizing your marketing campaigns. By sharing customized messages, offers and discounts with regular customers, you set yourself up for success all season long. Special promotions and email deals keep your customers coming back for more.
If you sell on eBay, consider buying a pack of eBay thank you cards. Thank you notes help personalize a gift and let your customers know you appreciate them. A little thinking goes a long way!
Highlight the unique benefits of small shopping, such as strengthening communities, creating jobs and supporting local talent. Make your call personal by telling your unique small business story on social media and in your listings. Buyers care – especially the current generation – and they want to know where their money is going. By making personal connections with your customers, you have personal champions who believe in you and your success.
Capitalize on being local by hosting a holiday event that brings together the right partners, customers and neighbors to celebrate. Creating a memorable experience for them will make people excited about your brand and want to be a part of it.
4. Offer expedited shipping
Last-minute shoppers are looking for ways to get their hands on gifts as quickly as possible. Offering free and fast shipping can be your competitive advantage over sellers who don’t offer this advantage to buyers.
5. Give back
More than ever, consumers are drawn to companies that make a positive difference in the lives of others. Offer to donate a portion of the holiday proceeds to a local charity — and tell your buyers! Not only do they help support a small business, but they also support an important cause with their purchase.
If you haven’t already, learn more about eBay for Charity and how it allows you to buy and sell on eBay in support of your favorite nonprofits. For every percentage you donate to charity when you sell, eBay reduces the same percentage of your fee. It’s a win-win situation!
6. Use small business Saturday resources
As one of the busiest days of the year for small businesses, Small Business Saturday is an opportunity to get ahead of the competition. While large retailers promote their low prices and convenience, small businesses provide an engaging story behind what they sell, making the purchase much more meaningful and enticing.
7. Plan ahead
After the holiday season business dies down, consumers will continue to search the web during their downtime. Buyers still want great deals well into the new year. That’s why it’s important to reflect on your performance, brand strategy and overall business goals after the holiday season and the New Year.